News
June 30, 2026

Retreat from Athens and a race against time: Binance changes its European strategy ahead of the start of MiCA rules

The world’s largest cryptocurrency exchange, Binance, has withdrawn its application for regulation in the European Union through Greece. By taking this step, the company definitively lost the opportunity to obtain a pan-European license before the key summer deadline. The exchange’s management confirmed that it would try to obtain the necessary authorization in another member state of the Union, but at the same time admitted that some of its services in the European area may be temporarily restricted. For millions of users, this means a period of uncertainty, as the platform has come under enormous time pressure.


Relocation to France and emails with instructions for withdrawing money


According to findings by the Financial Times, Binance’s Greek application to provide pan-European services definitively failed. In response to this development, the exchange reportedly plans to urgently apply for a license in France. However, the entire approval process at the local authorities will very likely take longer, and the final decision will not be made before the critical legislative deadline.


The seriousness of the situation is also underlined by the fact that customers from Poland, Italy, Spain, and France have in recent days begun receiving official emails directly from Binance. The messages contain precise instructions and administrative guidance on how they can withdraw their financial funds from the platform if necessary. Although the exchange declared to CNBC that it would take all necessary steps to minimize the impact and believes it will obtain a license in the coming months, the ongoing informing of clients about capital withdrawal options suggests preparation for a crisis scenario.


A new European standard


All this urgency is a direct consequence of the arrival of the new European regulation Markets in Crypto-Assets Regulation, known by the abbreviation MiCA. This comprehensive legislation sets a non-negotiable deadline of 1 July for all cryptocurrency companies operating in the European Union to obtain a full license. If platforms do not obtain this authorization, they face immediate severe financial sanctions or significant restrictions, including a complete ban on providing services to European citizens.


Although Binance currently holds partial local licenses in Poland, Italy, Spain, and France, these old national registrations will no longer be sufficient after the transition to the new unified system. That is precisely why the success of the Greek application was strategically important for the exchange – it was intended to serve as a legislative passport for legal business across the entire European market.


Competitors immediately sensed an opportunity


The hesitation of the global leader did not leave European competitors indifferent, and they immediately launched offensive communication aimed at taking over Binance’s dissatisfied clients. Eric Demuth, founder of the European platform Bitpanda, publicly emphasized on the social network X that his company had never focused only on the aggressive speed of expansion, but primarily on building trust, strict compliance with regulations, and consumer protection. Demuth openly suggested that the current legislative shift is an ideal time for European investors to change service providers.


Star Xu, founder of the competing exchange OKX, reacted similarly. On the same platform, he began intensively promoting the credibility and technological readiness of his crypto and fintech services, thereby clearly declaring OKX’s ambition to fill the empty space after potential outages in the services of the current market leader.


Global missteps and billion-dollar fines from the past


Binance’s current European stumble comes after years of intense legal disputes and investigations by global authorities. The company, founded in 2017 by Changpeng Zhao, has long faced restrictions. For example, in the United Kingdom, it was stopped as early as 2021. The biggest blow, however, came in 2023, when the corporation officially pleaded guilty before U.S. authorities to criminal charges connected with money laundering and violations of international financial sanctions. The result was a historic fine and remedial payments exceeding 4.3 billion USD.


The French shadow


In parallel with the American penalties, justice also began acting directly on European soil. Last year, French authorities opened a judicial investigation on suspicion that Binance may have actively assisted in the laundering of proceeds from criminal activity, which the exchange strongly denies. These cases also personally affected the platform’s founder himself. Changpeng Zhao was sentenced in the United States in 2024 to imprisonment for serious failures in anti-money laundering systems. Although he was pardoned in 2025 by U.S. President Donald Trump, the legacy of these disputes remains a heavy burden for Binance, significantly complicating its current efforts to obtain a clean slate before strict European regulators.

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This article is for informational purposes only and does not constitute investment, financial, legal, or tax advice. The information provided in the article is not a recommendation to buy, sell, exchange, or hold cryptocurrencies or other digital assets. The value of cryptocurrencies can fluctuate significantly, and investing in them involves the risk of losing part or all of the invested amount. Before making any decision, we recommend considering your own financial situation and, where appropriate, consulting a professional.